There’s a lot of mumbo-jumbo and word-jiggery in the design world. Lot’s of people use lots of big words to sound a bit like they might know what they’re on about. Then these words catch on a become the thing to say. Words like “juxtaposition”, which I try to get in every Design and Access Statement at least once or twice. Purely ironically of course. “Cross-Polination” is another good one.

These sorts of things are the subject of ad agency Publicis Mojo’s series of Words to Work By posters.

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Should there be a poster along the lines of “I shall not display my posters by having someone dressed in black hold them over their head?”. This seems to have become industry standard now.

Publicis Mojo, and I nabbed it off of the Creative Review blog.

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