There’s a lot of mumbo-jumbo and word-jiggery in the design world. Lot’s of people use lots of big words to sound a bit like they might know what they’re on about. Then these words catch on a become the thing to say. Words like “juxtaposition”, which I try to get in every Design and Access Statement at least once or twice. Purely ironically of course. “Cross-Polination” is another good one.
These sorts of things are the subject of ad agency Publicis Mojo’s series of Words to Work By posters.
Should there be a poster along the lines of “I shall not display my posters by having someone dressed in black hold them over their head?”. This seems to have become industry standard now.